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I am first time posting something here...
Issue: We have moved to Universal Analytics few month back and since then form submission conversion attribution is broken. Almost all conversions (form submission) are attributed to direct traffic. Actually we have our confirmation page on third domain (now.eloqua.com) but it has the same code as we have on the website. But I guess due to different domains, cookies are getting drop in transition from main website to the confirmation page as analytics.js does not set up _utm cookies
Possible Solution, is I guess using Cross Domain Auto Linking (auto link plugin), We have implemented below code on both main website page and Thank you page (eloqua.com).. but issue still persists. Can somebody suggest what wrong I am doing here...
function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-xxxxxxx-X', 'auto',{'allowLinker': true});
ga('require', 'linker');
ga('linker:autoLink', ['eloqua.com']);
ga('send', 'pageview')
Cross domain tracking in Google Analytics
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